EXPLORING CULTURE, backed by a global network of creators and innovators. The voices of our community are authentic, unfiltered and at the core of everything we do.

We identify the right talent, design pioneering research methodologies and create insights that inspire impactful narratives, innovations and strategies. 

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Air Jordan
Here for a reason

How to connect grassroots female basketball players and create safer access to sports, especially for girls and women from the BIPOC and FLINTA communities?

From your favourite sportswear brand's favourite sportswear brand, we were tasked with creating a consumer profile to shape the project and related events from the perspective of said gen z consumers.

Bet! We developed a survey, activated our gen z research community, and recruited the ideal consumer muses for lifestyle and performance. To make their dreams, desires and fears tangible for the Jordan team, we brought in Itohan, a gen z videographer from our community, and spent a day in the lives of our two muses.

Read more about the impact of the project here.

Converse
Twisted classics

With no consistent voice in the city and a lack of engagement with the brand converse needed to win back young people in Berlin. We were tasked with building an understanding of the multiplicity of Berlin's youth, unlocking insights that establish the tone of voice and develop an approach that speaks to the Berlin youth’s culture and aspirations.

We identified and recruited young people across the capital who embody the creativity of this generation and are setting the cultural agenda in the city. Interviewing them in-home and in their environment, allowed us to dig deep into their lives to uncover the diversity of their tensions, motivations and inspirations. We delivered a report that informed a rethink of the overarching strategy and revealed key narratives that inspired the creative team and the formation of their ideas.

COLORS
Community ecosystems

COLORSxSTUDIOS asked us to develop an understanding of the personal ecosystems of community leaders in Lagos, London, New York, Paris, São Paulo and Seoul. Working with our global community of progressive urban youth, we identified and reached out to those who represent, shape and inspire their local communities. Designing and hosting an online discussion with 60 community leaders allowed us to derive both local and global insights from the collected qualitative data and translate them into tangible and actionable ideas.

Establishing a long-term relationship with the COLORSxSTUDIOS team subsequently allowed us to develop a deeper understanding of what community means in these key cities. To do this, we adopted a collaborative research approach, actively involving community leaders in the research process by providing their expertise and participating in decision-making. Click on the link below to dip into the report.

This report is an expressive rabbit hole of insights, ideas and sensations that serve as a blueprint for building a space where people around the world can express every aspect of their identity and drive new ways of being and growing together.

Dive in

Funk
Content strategy

The German video-on-demand service Funk, operated by the public broadcasters ARD and ZDF, commissioned us to build an understanding of both consumer behavior and the significance of music in the age-group 14-24 and enable music formats to be rethought.

We started by mapping the diversity of youth lifestyles and clustered the target group into mindsets. In the second phase of the study, we delved even deeper and conducted focus groups to examine the consumption behavior of entertainment content within the different mindsets.

The result of the two-month long study is a report that prompts an entire broadcasting company to rethink their format development.