Paul Samb for CLOSED
Photography by Moritz Kind
Zalando outdoor campaign w/ Studio Voile
Photography by Constantin Mirbach
Styling by Elisa Voto
Campaign for CLOSED Men with Anton Gottlob
Creative direction for Faber
(1)
(2)
(3)
(4)
(5)
(6)
Rundgang.io is a platform for new voices in emerging art.
(1) Carlotta Luecke, Taking a ride on the passenger side
(2) Elisaveta Braslavskaja, Safa
(3) Ju Young Kim, I_m standing on the Edge of the Land
(4) Nadia Younes, Untitled
(5) Nadine Karl, JustAMemory
(6) Osian Jenaer, The Shores of Oblivion
(7) Oskar Schroeder, Rauchfang
(8) Prune, THE SEMI-STIFF SWORD
(9) Victoria Pidust, Bildmassage
(10) Virginie Sistek, Pierre qui maousse
(7)
(8)
(9)
(10)
Redesign of the Zalando shipping materials
ARMA is a multidisciplinary forum for contemporary art, grande cuisine and performances.
17.09.2022, Berlin
Campaign for Spotify GSA
W/ is the next iteration of the music label. A community of cultural specialists from music, fashion and tech, collaborating and bringing together the best possible teams to enable creatives to monetize their output.
Listen to with.fm or contact Alex
UNU Scooter 2.0 - Launch campagaign
Photography by Joseph Kadow
Post by RGBERLIN
Publication: The Brand Identity
EXPLORING CULTURE, backed by a global network of creators and innovators. The voices of our community are authentic, unfiltered and at the core of everything we do.
We identify the right talent, design pioneering research methodologies and create insights that inspire impactful narratives, innovations and strategies.
Follow noresearch.today or contact Alex
Nike
Air Max
After a series of researches on youth in Germany, Nike asked us on this one to explore how they can inspire and empower European youth through the lens of sports, hip-hop and street culture, while staying true to values like progress, inclusivity, purpose and creativity.
Catering to the Nike team's ambitious objectives, we developed a two-step research design.
To map the range of youth mindsets and gain a better understanding of the diversity of their ecosystems we recruited cultural specialists aged 16 – 24 from our in-house research community and kicked off the research with a large-scale interactive survey focusing on cultural preferences.
Building on the data collected, we developed conversation manuals and selected respondents for follow up conversations via video call – allowing us to gain a more nuanced perspective on the different mindsets and understand their beliefs, needs, behaviors and inspirations.
The final report revealed key insights and engaging narratives that led to a refreshed strategy for one of Nike's most iconic shoes.
Air Jordan
Here for a reason
How to connect grassroots female basketball players and create safer access to sports, especially for girls and women from the BIPOC and FLINTA communities?
From your favourite sportswear brand's favourite sportswear brand, we were tasked with creating a consumer profile to shape the project and related events from the perspective of said gen z consumers.
Bet! We developed a survey, activated our gen z research community, and recruited the ideal consumer muses for lifestyle and performance. To make their dreams, desires and fears tangible for the Jordan team, we brought in Itohan, a gen z videographer from our community, and spent a day in the lives of our two muses.
Read more about the impact of the project here.
Converse
Twisted classics
With no consistent voice in the city and a lack of engagement with the brand converse needed to win back young people in Berlin. We were tasked with building an understanding of the multiplicity of Berlin's youth, unlocking insights that establish the tone of voice and develop an approach that speaks to the Berlin youth’s culture and aspirations.
We identified and recruited young people across the capital who embody the creativity of this generation and are setting the cultural agenda in the city. Interviewing them in-home and in their environment, allowed us to dig deep into their lives to uncover the diversity of their tensions, motivations and inspirations. We delivered a report that informed a rethink of the overarching strategy and revealed key narratives that inspired the creative team and the formation of their ideas.
COLORS
Community ecosystems
COLORSxSTUDIOS asked us to develop an understanding of the personal ecosystems of community leaders in Lagos, London, New York, Paris, São Paulo and Seoul. Working with our global community of progressive urban youth, we identified and reached out to those who represent, shape and inspire their local communities. Designing and hosting an online discussion with 60 community leaders allowed us to derive both local and global insights from the collected qualitative data and translate them into tangible and actionable ideas.
Establishing a long-term relationship with the COLORSxSTUDIOS team subsequently allowed us to develop a deeper understanding of what community means in these key cities. To do this, we adopted a collaborative research approach, actively involving community leaders in the research process by providing their expertise and participating in decision-making. Click on the link below to dip into the report.
This report is an expressive rabbit hole of insights, ideas and sensations that serve as a blueprint for building a space where people around the world can express every aspect of their identity and drive new ways of being and growing together.
Dive in
Funk
Content strategy
The German video-on-demand service Funk, operated by the public broadcasters ARD and ZDF, commissioned us to build an understanding of both consumer behavior and the significance of music in the age-group 14-24 and enable music formats to be rethought.
We started by mapping the diversity of youth lifestyles and clustered the target group into mindsets. In the second phase of the study, we delved even deeper and conducted focus groups to examine the consumption behavior of entertainment content within the different mindsets.
The result of the two-month long study is a report that prompts an entire broadcasting company to rethink their format development.
Universal
Shadow board
For Universal Music we built a buzzing community on Discord where gen z users are always on, discuss all things youth culture and discover new artists from local and national music scenes before they blow up.
How? Designing a digital space that generates value because of shared vibes, gamficating the scouting process (think xp's in a video game) and developing an incentive structure around learning and career opportunities.
HELMUT a seating-object by Reidar Mester photographed by No Service 24 7®
Peter Wolff for Otto Keller Magazin Issue 1 2020
Zeichnung #1 by Malte Zenses
Zeichnung #4 by Malte Zenses
Winter sports campaign for Zalando
Photography by Joseph Kadow
Paul Samb for CLOSED
Photography by Moritz Kind
Zalando outdoor campaign w/ Studio Voile
Photography by Constantin Mirbach
Styling by Elisa Voto
Campaign for CLOSED Men with Anton Gottlob
Creative direction for Faber
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
Rundgang.io is a platform for new voices in emerging art.
(1) Carlotta Luecke, Taking a ride on the passenger side
(2) Elisaveta Braslavskaja, Safa
(3) Ju Young Kim, I_m standing on the Edge of the Land
(4) Nadia Younes, Untitled
(5) Nadine Karl, JustAMemory
(6) Osian Jenaer, The Shores of Oblivion
(7) Oskar Schroeder, Rauchfang
(8) Prune, THE SEMI-STIFF SWORD
(9) Victoria Pidust, Bildmassage
(10) Virginie Sistek, Pierre qui maousse
Redesign of the Zalando shipping materials
ARMA is a multidisciplinary forum for contemporary art, grande cuisine and performances.
17.09.2022, Berlin
Campaign for Spotify GSA
W/ is the next iteration of the music label. A community of cultural specialists from music, fashion and tech, collaborating and bringing together the best possible teams to enable creatives to monetize their output.
Listen to with.fm or contact Alex
UNU Scooter 2.0 - Launch campagaign
Photography by Joseph Kadow
Post by RGBERLIN
Publication: The Brand Identity
EXPLORING CULTURE, backed by a global network of creators and innovators. The voices of our community are authentic, unfiltered and at the core of everything we do.
We identify the right talent, design pioneering research methodologies and create insights that inspire impactful narratives, innovations and strategies.
Follow noresearch.today or contact Alex
Nike
Air Max
After a series of researches on youth in Germany, Nike asked us on this one to explore how they can inspire and empower European youth through the lens of sports, hip-hop and street culture, while staying true to values like progress, inclusivity, purpose and creativity.
Catering to the Nike team's ambitious objectives, we developed a two-step research design.
To map the range of youth mindsets and gain a better understanding of the diversity of their ecosystems we recruited cultural specialists aged 16 – 24 from our in-house research community and kicked off the research with a large-scale interactive survey focusing on cultural preferences.
Building on the data collected, we developed conversation manuals and selected respondents for follow up conversations via video call – allowing us to gain a more nuanced perspective on the different mindsets and understand their beliefs, needs, behaviors and inspirations.
The final report revealed key insights and engaging narratives that led to a refreshed strategy for one of Nike's most iconic shoes.
Air Jordan
Here for a reason
How to connect grassroots female basketball players and create safer access to sports, especially for girls and women from the BIPOC and FLINTA communities?
From your favourite sportswear brand's favourite sportswear brand, we were tasked with creating a consumer profile to shape the project and related events from the perspective of said gen z consumers.
Bet! We developed a survey, activated our gen z research community, and recruited the ideal consumer muses for lifestyle and performance. To make their dreams, desires and fears tangible for the Jordan team, we brought in Itohan, a gen z videographer from our community, and spent a day in the lives of our two muses.
Read more about the impact of the project here.
Converse
Twisted classics
With no consistent voice in the city and a lack of engagement with the brand converse needed to win back young people in Berlin. We were tasked with building an understanding of the multiplicity of Berlin's youth, unlocking insights that establish the tone of voice and develop an approach that speaks to the Berlin youth’s culture and aspirations.
We identified and recruited young people across the capital who embody the creativity of this generation and are setting the cultural agenda in the city. Interviewing them in-home and in their environment, allowed us to dig deep into their lives to uncover the diversity of their tensions, motivations and inspirations. We delivered a report that informed a rethink of the overarching strategy and revealed key narratives that inspired the creative team and the formation of their ideas.
COLORS
Community ecosystems
COLORSxSTUDIOS asked us to develop an understanding of the personal ecosystems of community leaders in Lagos, London, New York, Paris, São Paulo and Seoul. Working with our global community of progressive urban youth, we identified and reached out to those who represent, shape and inspire their local communities. Designing and hosting an online discussion with 60 community leaders allowed us to derive both local and global insights from the collected qualitative data and translate them into tangible and actionable ideas.
Establishing a long-term relationship with the COLORSxSTUDIOS team subsequently allowed us to develop a deeper understanding of what community means in these key cities. To do this, we adopted a collaborative research approach, actively involving community leaders in the research process by providing their expertise and participating in decision-making. Click on the link below to dip into the report.
This report is an expressive rabbit hole of insights, ideas and sensations that serve as a blueprint for building a space where people around the world can express every aspect of their identity and drive new ways of being and growing together.
Dive in
Funk
Content strategy
The German video-on-demand service Funk, operated by the public broadcasters ARD and ZDF, commissioned us to build an understanding of both consumer behavior and the significance of music in the age-group 14-24 and enable music formats to be rethought.
We started by mapping the diversity of youth lifestyles and clustered the target group into mindsets. In the second phase of the study, we delved even deeper and conducted focus groups to examine the consumption behavior of entertainment content within the different mindsets.
The result of the two-month long study is a report that prompts an entire broadcasting company to rethink their format development.
Universal
Shadow board
For Universal Music we built a buzzing community on Discord where gen z users are always on, discuss all things youth culture and discover new artists from local and national music scenes before they blow up.
How? Designing a digital space that generates value because of shared vibes, gamficating the scouting process (think xp's in a video game) and developing an incentive structure around learning and career opportunities.
Brand identity for Tamara Danz Höfe
w/ Hugo Hoppmann and Moby Digg
HELMUT a seating-object by Reidar Mester photographed by No Service 24 7®
Peter Wolff for Otto Keller Magazin Issue 1 2020
Zeichnung #1 by Malte Zenses
Zeichnung #4 by Malte Zenses
Winter sports campaign for Zalando
Photography by Joseph Kadow
Imprint
No Service 24/7 GmbH
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Vertreten durch die Geschäftsführer:
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